Influential fashion designers

Hi guys! I’ve been looking at quite a lot of fashion shows clothing designs, and while studying postmodernism in my class I was curious to know how the postmodernism in the fashion industry works and what kind of designs are out there. Let’s get in to it!



Fashion, especially catwalk shows, has always been considered a bit weird. The truth is anything postmodern can be considered a bit out of the box because it defies its traditional conventions and creates its own style. Postmodernism in fashion and design has developed mainly over the last 20 years with designers such as Vivienne Westwood and Alexander McQueen demonstrating its key elements.

For example, the relationships between art and popular culture have been revised, as art is no longer just a painting on a wall, but an abstract garment that is available for the public to wear. Fashion designs which were previously only available for the very rich  with cash to splash are now being brought into popular culture, for example contestants on the X factor are often seen wearing high fashion labels such as Valentino. The collections are constructed products and designers are influenced by the postmodern element of using a mix of the old designs and conventions with new ideas and create an entirely new design, for example a 60’s hippy influence mixed with 80’s grunge.


It’s the most obvious example of style over substance for example the intensely ripped jeans from a collection from Maison Martin Margiela. Celebrities can be seen sporting similar styles, which aren’t at all practical for everyday life yet people buy into this celeb-obsessed culture, even though there isn’t actually a lot of clothing for the money you may pay. But that’s ‘FASHION’.

Now let’s take a look at some of the famous influential designers


Vivienne Westwood

Vivienne Westwood found her place in fashion during the rise of the 1970s Punk movement, helping to set the tone for new wave music and creative freedom. Donning tartan checks and her go-to leather jacket, Vivienne Westwood maintained her punk spirit which she claims she adopted because she “was upset with what was going on in the world”. Living in a world where the older generation failed to make changes, Vivienne found the punk scene her calling. She continued to push the boundaries of fashion with her then trademark bleach blonde bedhead hair style. This type of exhibitionism evoked the exact type of reaction she anticipated, she is a pioneer for using fashion to provoke emotions and shock her audience with her candidly wild life.

In 1965 with all her creativity, she discovered the role fashion could play in politics. It was then that she truly realised the influence her work could have on the way British people saw the world.


Her Autumn/Winter 1993-1994 collection, shown at Paris Fashion Week, was quintessentially British and some say her most famous catwalk show. The entire affair was an exhibition of all things 90s, for which Vivienne worked alongside Scottish craftsmen to create her own tartan pieces. She layered plenty necklaces and even had Kate Moss fronting the show along with her best friend Naomi Campbell.

These days you can find Vivenne Westwood commenting on International politics, campaigning for Nuclear Disarmament and marching on the streets of London for The People’s Climate. She does so alongside activist models and friends she has made in the industry that share her devoted approach to using fashion as a political voice. She is known to have donated more than £1,000,000 to the Cool Earth charity, protecting endangered rainforests, and is openly dedicated to others like it. Her attitude towards sustainable fasion is projected in her work with the Ethical Fashion Initiative, whom she has worked with since 2013 developing her “handmade with love” collection usingrecycled materials collected from Nairobi’s biggest slum. The collection includes patchwork bags and hand-beaded clutches.







Alexander McQueen

McQueen is most known for his theatrical designs and powerful runway shows. His runway shows were always anticipated and would leave a trail on controversy afterwards. He is one of the few designers who are bold enough to present collections that shocked spectators and held qualities that other refer to as “disturbed and raw.” He has brought many elements that impacted the fashion industry with things like his bumster pants, skull print, theatrical runway shows, and extreme silhouettes. Burton is doing a magnificent job today keeping these elaborate elements of McQueen’s designs but it can honestly be said that the extreme factor is not the same.


Many events in the 1990’s brought along controversy and chaos. At this time, the gay-rights movement was going on which fought for the protection of civil rights for homosexuals. Scandals happened during this decade various times including the Bill Clinton scandal and the Heaven’s Gates cult took the lives of thirty nine people through a mass suicide. It is within all of this that McQueen found inspiration. Each collection he presented and runway shows were based off a certain theme with a deep meaning.

The last runway show he did which was his Spring/Summer 2010 line where he introduced his famous “armadillo shoes.” The runway show properly named “Survival of the Fittest” featured models walking in elaborate and dangerously high-heels that resembled an armadillo. Many thought it was just part of the design, but these shoes are actually part of the moral of the show. These models are fighting to walk on the runway with these glamorous but potentially harmful shoes and putting on an incredible exhibition. In other runway shows, he uses different themes that relates to current times, such as political, fantasy, theater, and much more.  McQueen looks at anything for inspiration. Whether it be people like stylist Isabella Blow, or events that occur at the time. He also like to mix in elements to his designs like nature. He has one catwalk show based off on water and futurism, and another based off of moths.

McQueen is iconic because he was not in the fashion industry for long but for the time he was, he managed to blow everybody away. His gift for tailoring allows him to create the imaginative designs he is known for and to construct breathtaking runway shows. He has set new trends not just in the clothing itself, but also on how designers present their collections. He is the first to use models who do not fit the stereotypical mold. He once even used a former Paralympian, Aimee Mullins, to wear a pair of hand carved wooden prosthetic legs on his catwalk. He never cared for working with supermodels and when he does, he often enjoys messing with them and getting them out of their comfort zone. His mixture of extreme silhouettes on theatrical catwalks truly put on a performance you would never forget. This “wow” factor in McQueen is what made him stand out and is one of the main reasons why he is so missed. You can always expect the unexpected from McQueen and that is why he is an icon.

We can say that both McQueen and Westwood had amazed everyone with their outstanding and out of the ordinary imagination that they’ve turned it into fashion, they are not afraid to create something new and doesn’t care if people would look at it as being weird because fashion is art, and art has no boundaries.



Trendy beauty products in Korean series!

Hello again and well come back! It’s been a while since my last blog upload but now I’m here with a little bit of change 🙂 My previous blog post mainly focus on beauty and make up stuff but now I’m adding more content to my blog! (even with my newer contents they will be connected to beauty)

Recently I’ve been watching quite a lot of korean series, I was able to finish 4 series in the past month (I’ve got about a month holiday so that give me loads of free time!) I usually watch some series from time to time and after watching for a few years I’ve noticed a lot of trends going online, but what I see a lot especially on social media is all the make up trends, beauty trends, what clothes and hairstyles does the actor or actress wearing which I find has grown A LOT through out the years.

People tend to get all hyped up with what product do the actor and actress use in their series and often went out and by the same product (I’m also one of them haha) so after seeing this different brands would come a sponsor series so they can use the brands product in the series with people using more and more internet and social media this is a pretty smart move for the brands.

We could see that they would normally promote the product while the series are airing, this is how they make a HUGE impact on their sales and often use social media to promote as well.

I’ve gathered up some of my favorites k0rean dramas and different make up looks and products that the actresses use in the series

  1. Descendant of the sun


Everyone must have heard about this series, this is one of the biggest hits in 2016. With the huge budget production (which paid off really well) and great cast. The main actress Kang Mo-Yeon played by Song Hye Kyo, played as a doctor in this series and with her fresh yet minimal looks has made eveyone wanted to do the same make up look as she did.

One of the main sponsor in this series is Laneige, personally I’ve known Laneige for quite a long time now and really like their skincare products but after seeing this series I’ve become more and more interested in their make up lines. The biggest hit has to be the two tone lip bar which contains 2 lipstick colors – a light shade and a darker shade. The shade that Song Hye Kyo uses are No.11  Juicy Pop and  No.14 Dear Pink and to be honest… this is also the reason why I got the lipstick too..yes I ended up buying it because of this series and so did my friends and many girls out there! XD

2. You who came from the stars

People who watch this would know about the To manager fever, but let’s be real the actress (Jun Jihyun) in this movies is so stunning! She looks great with any kind of clothes she wears and not to talk about the make up in this series,  she plays as Cheon Songyi who is a superstar in the series (in real life too) so we know that the hair and make up will definitely be on point.

This was a really big hit back in 2013 and people were going crazy about the make up looks, for example the YSL Rouge pur couture No.52 was sold out every where including in Thailand people had to ordered from ebay which the price had doubled up but in the end the real brand who sponsored the series is actually from Amorepacific, this just goes to tell you how things can get really hyped up and become a huge trend just from people talking about it online.

The actual lipstick is from a brand called IOPE which is a part of the Amorepacific corporation and there are 3 shades that she uses in this series No.44 forever pink, No.18 classic red and No.23 violet pink.

3.Legend of the blue sea

This series had just aired their last episode a few weeks ago with 2 big star cast, Lee Minho and Jun Jihyun you guess it.. the feedback is great!! With Jun Jihyun playing as a mermaid in this drama and with her acting skills it’s just what I need. From my research this series also has a lot of sponsors including Dolce & Gabbana, Lanvin, Ysl and so on, but the make up that she actually uses in the series is Hera.

I remember watching one of the episode and while she was getting ready the shots shows us how she uses different product from the brand…smart move again! It includes the Hera UV mist cushion, Rouge Holic lipstick in 147 Supreme pink and sensual lip serum glow in No.1 Love blossom and a few other skincare products.

and last but now least let’s talk about hairstyles! The trending hairstyle for the main actress has to be the see through bangs, from descendant of the sun to Doctors.

With it feminine yet natural look it gives an appearance as if you had just woken up with this beautiful effortless bangs which in reality takes some time to style it 🙂 It had become a big trend that now eveyone is rocking bangs and thanks to the power of social media where we are all able to keep up with all the trends going on..and maybe even make one! But seriously these see through bangs is now getting so popular that even my friends also decided to have one too 🙂

From watching a lot of series and looking up online about these things I can tell you that TV series or actors have a very big impact to the society, they can influence a wide group of audience which is great way of marketing your products and branding in general, that is why we see a lot of famous people in ads or as a brand ambassadors because they know that they will be able to gain a lot of customers from these celebrity.

Thanks for reading and see you in my next blog!!

Minnie XOXO