Fashion: Does social media affect our buying decision?

Hi guys! Today I want to talk about how media has an impact on fashion. After thinking about it, I came to realize that how we dress nowadays are the stuffs that are mostly in trend or what we can see through a lot of social medias.


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I have never really been able to figure out why I love wearing white, black, navy and grey. By the sound of my color palate you would think I’m an unhappy, dark individual but, I’m actually quite the opposite. I’m outgoing and bubbly, yet I love wearing less color  or even all black outfits. So what is the deal? I realized that I wear almost all neutrals because it is what the celebrities and fashion bloggers wear. Tell me the last time you saw Kim Kardashian, the Olsen twins, Kanye West or Cara Delevingne in bright colored clothing…? It would probably be pretty hard to do. I am very intrigued by fashion and so I follow a lot of fashion bloggers and fashion icons on social media. It is natural to want to dress like celebrities and wear what they are wearing and when social media is constantly advertising their looks it begins to affect our buying decisions. We start to gravitate toward the top that looks like the one Lauren Conrad was photographed in or the jacket that Jay Z wore during his On The Run Tour. Seeing what celebrities are wearing has never been easier than now.

The fashion industry has greatly benefited from the expansion of social media, as it has been able to grow bigger than ever before. Fashion and social media have coalesced together to become one powerful conglomerate. Designers and brands are finding new inventive ways to use social media to boost their business and exposure. For example, many fashion shows do Live tweeting to instantly showcase their lines and generate hundreds of ‘favorites’ and ‘retweets’ that create hype for the brand.



Twitter has also allowed fashionistas across the globe to get an inside look into Fashion Week through live Tweets. Last year, designers, brands, writers and celebrities provided live Tweeting insight on Fashion Week that made it simple for people to stay informed. Some trending hashtags included #NYFW (New York Fashion Week), #MBFW (Mercedes Benz Fashion Week) and #FNO (Fashion Night Out). By checking out these hashtags and keeping up with live Tweets people were able to see the hottest looks on the runways only seconds after they were debuted.


When your Twitter feed is cluttered with floral prints, Birkenstocks, crop tops, and metallic accessories you may feel like you need to dress in those clothes in order to fit in or look “trendy” and fashionable, that is if you choose to look trendy. If I am being honest I am guilty of owning most of the things on that list. If I think about it though I would never have gone shopping for them and picked them out on my own because, quite frankly, most of them are strange and something I won’t gravitate to as much. The only reason I wear them is because Twitter, Intsagram, Pinterest and Tumblr have told me they are in style, since I’ve seen them all over social media.


Pinterest is perhaps one of the most influential social media sites when it comes to fashion. If there is one board that nearly every single girl has on her Pinterest it is a style board. Whether it is named, ‘My Style,’ ‘My Closet,’ ‘Dream Closet,’ ‘Fashion,’ or anything related to fashion, you know it exists! Pinterest has fueled social medias influence on our buying decision with its thousands of adorable outfits that get pinned again and again.

Many women, including myself, use Pinterest as a fashion inspiration site. We pin outfits that we like then we try to recreate them. Whenever I am having one of those moments when I look in my overfilled closet and think, “I have NOTHING to wear” I look on Pinterest for some help. I wouldn’t have thought to pair the floral skirt with a striped tank but on Pinterest it looks so cute! And just like that, I am swayed into wearing something I would not have thought about wearing on my own. That is how Pinterest works. It subliminally gets us to dress the way the models do in the pictures. Seeing multiple friends also pin the same outfit reassures us that it is a good look and it makes us think we should dress that way too.



Beauty Bloggers, Fashion Bloggers and Celebrity has a HUGE impact, with the huge amount of followers they have it is easy for them to persuade us into liking and buying stuff, that is why we can see that a lot of them get sent PR packages to review it online or pay them to wear their clothes because these brands knows that it is most likely to get a huge number of sales by using this strategy.

In addition to fashion bloggers and celebrities, fashion brands are quickly earning a strong presence on Instagram. L2 Think Tank, a digital-focused intelligence service, surveyed 249 high-standing fashion brands in 2014 and concluded that 93 percent of them had Instagram accounts. When we follow these fashion brands on Instagram we become familiarized with their products and style, which then further sways our buying decisions.

Shopping through the racks would be much more difficult if we didn’t have social media feeding us the latest fashion trends and looks. There would be a lot more uncertainty in your purchases of crop tops, metallic accessories and camouflage print purses. But, because we are exposed to fashion on nearly every social media platform we are told these things are trendy and appropriate to buy.


I ask myself, what would our closets and the fashion industry look like without social media? For one, there would probably be considerably less daring, super in-trend outfits worn by us everyday people. Without the reassurance of ‘likes’, pins, and retweets we wouldn’t be as confident about wearing bright blue mirrored sunglasses or floppy wool hats. I also believe that we would dress much differently from one another. Our outfits would illustrate a greater amount of individuality. Tell me if I’m wrong but, I think every college girl has at least one pair of Nike sneakers, Ray-Ban aviators, white/black skinny jeans, cutoff high-waisted jean shorts, and a dress. One of the reasons why this happens is because at the end of a week an entire sorority will have pinned the exact same outfit. If social media and fashion were not as embedded in each other we would also have to go back to reading magazines to find out the new cutting-edge trends and styles.

I personally like that social media has taken on such a big role in the fashion industry. It keeps me up to date on everything fashion, gives me outfit inspiration. My only wish is that people dressed more uniquely. I think that following trends and blogs are great but don’t forget that each one of us is an individual and our selections of clothing should be a reflection of who we are as well as what society dictates.


Minnie XOXO

2 thoughts on “Fashion: Does social media affect our buying decision?

  1. Punch Truengchitvilars says:

    Really enjoy reading your post!! Anyway, I’m the one who buy the product because of social media. As you can tell media use famous celebrities to be a presenter. When I see it, I want to have product like them. So, this is the reason why media has a large influence on me in terms of buying decision hahaha. Looking forward to reading your next post:D


  2. Jinna Chirapathama says:

    I love her post so much as I enjoy looking at those models and their fashion! I also think that social media has a huge impact on most of us in terms of fashion consuming and that I would want people to think more carefully on what they are going to buy; is it really worth or not. Anyway, nice article my friend 🙂


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