Gender equality x beauty industry

Hello guys! Today I want to share with you about something that is very close to our daily life. As we all know beauty had always been a part of a womans life, wether it’s make up, fashion or lifestyle and men is left with quite limited access to these things compare to women, but now, everything is changing.

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The world of beauty is a big and diverse one. There are many lotions, potions, beauty brands, up and coming cosmetic lines and the industry is simply getting bigger and bigger.

Over the past decade or so, it seems that more men have become open about using and purchasing beauty products. So much so that many beauty brands and companies have made sections featuring products solely targeted towards men.

In a society that’s said to be open-minded and equal, is this a step to equality or a step back? Should men’s products be sectioned or should brands be all-inclusive and section the products based on function and design rather than demographic?

We can see that a lot of men now is wearing makeup, no matter if they are gay or not, some people just want to cover up their acne or want to look a little bit better and there is dedinitely nothing wrong with it.

Let’s take a look at this video

 

According to Mintel’s latest beauty retailing report, “Consumers are moving away from traditional gender stereotypes, in part driven by the increased visibility of gender diversity. As such, the traditional gender boundaries associated with fashion and beauty trends are becoming progressively blurred.” In terms of its advice for beauty brands, it recommends a more inclusive stance to take into account the increased demand for specialist and informed beauty advice: “With young men being the most likely to agree that they value the advice of beauty bloggers

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With beauty bloggers becoming more and more famous we now see a lot of men, transgender opening up about themselves and doing what they like. Before we don’t usuallt see male beauty bloggers or male wearing a lot make up but things have really change in the past several years and all of us can express ourself through the media.

Different brands such as Lush Fresh Handmade Cosmetics is a company which strives to have no gender attachment to its product range. The company focuses on sourcing the finest ingredients in the best possible way, helping those who really need it which can be seen with their charity work and campaigns.

Most recently, the hashtag #lushmen has been circulating, featuring men enjoying Lush products – not in a way that is gender-limiting or saying that men must use these products, but as a way of getting out there that men can use Lush products. Men have skin after all!

Charlotte Howe, Head of Promotional Events at Lush Cosmetics, said that, ‘Lush has never had gender-specific products and our packaged and non-packaged cosmetics are appropriate for all genders and ages. Our focus is always on creating the best possible fresh products for our customers’ needs and ensuring that our in-store and online customer experience is exemplary.

‘We are proud of our award winning customer service and hope that both Men and Women enjoy the expertise of our staff during their time on the shop floor.’

Whilst there are a tiny handful of products such as beard and facial wash as well as a breast firming cream, the products prove popular with both men and women. Kalamazoo can be used by women as a facial wash and many women consider it their favourite, whilst a lot of people who partake in sport use the breast cream to tighten and tone the skin after working out – including men.

Trends and fashion may vary, and do play a part in how we perceive certain products, but beyond that, body lotion is body lotion and works regardless of gender. Which brand you choose is often based on personal preference. It is this personal preference that is key.

Some men will only buy products labelled ‘men’ or ‘male’, and for them those products might be all they need. But some women will buy men’s products because they work and some men will buy products targeted at women because they work.

The real question is whether this personal preference has to change. Brands will continue to make the products that are popular, regardless of whether they’re labelled for one gender or another, and you should buy whichever brands work for you and what you are happy with.

Minnue XOXO

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The influence of media through beauty styles&trend

Welcome back! Recently you guys might notice that I do focus a lot on beauty trends or styles which is inspired by a lot of korean trends, but today is a little more interesting because me and my friends have team up and collaborate together on this topic, we discuss on what and why media is one of the most important factors on changing peoples perspective and trends. Let’s take a look!

So let’s talk a bit about media, so we all know things have change so much through out the years, all the technologies have developed so much making our lives far more easier than before, and of course, media had as well. In the past people usually communicate through letters or telegrams, when they want to receive the news  they mostly read the newspaper, listen to the radio or when the television was invented they would watch it but with these old media they can only recieve the knowledge and not creating or sharing what they know.

But now things really do change, and thanks to all the social media we are able to open up our world and just explore it with the flick of our finger. Facebook, Twitter, Instagram, Youtube you name it, these things enable people to share their knowledge, their culture, their life and what is going on at that moment making these things very current.

With make up and beauty people would only know what is going on in their country or what their style is, we can clearly see that through our history with all the tradition dresses or different hairstyles in each country, but with the help of modern media we are now able to know more about our world and even exchange the different styles and trends that we know which is GREAT!

So I’ve talked about the difference in make up between western style and korean style in my previous blog so you can check it out here   >> Make up styles – Western x Korean

But for this blog I’m going to focus on skincares!

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With korean skincares there is A LOT of steps! I think you might have heard the 10 step skincare, with koreans they really pay attention to their skin so skincare is very important because their weather is very dry and if we look at it koreans really do like dewy glowy skin!

Step 1: Oil-based cleanser

For the evening, select an oil based cleanser to start with as this will work to remove oil- based makeup and impurities from the skin.

Step 2: Double-cleansing

Following the oil cleanser, use a water-based cleanser to gently remove the oil residue and water-based impurities from the day.

Step 3: Exfoliate

Twice a week use a gentle enzyme or bead-based exfoliator to remove the dead skin cells that can make the complexion appear lack-lustre whilst blocking pores and preventing key product ingredient absorption

Step 4: Toner

To balance the skin’s pH levels, it’s important to apply toner; otherwise the skin can become dry and dehydrated. Toner further helps to absorb the next products you apply.

Step 5: Essence

Essence is a hybrid between a toner and a serum. It works perfectly to hydrate the complexion, aiding cellular turnover for a youthful appearance.

Step 6: Ampoule

Similar to serums, ampoules actually comprise an even higher number of active ingredients to target specific skin care concerns. They’re used for a finite amount of time as a booster when your skin badly needs the extra help.

Step 7: Serum

Concentrated formulas with an unprecedented amount of active ingredients, serums target specific skin concerns like wrinkles, dark spots, and dehydration.

Step 8: Sheet mask

The sheet mask is a Korean beauty favourite – a cloth saturated with skin loving ingredients! Perfect for all skin types, everyone can benefit from these masks which deliver a deeply hydrating and anti-ageing treatment.\

Step 9: Eye cream

Once the skin has absorbed the ingredients from the sheet mask, apply an eye cream to protect and hydrate the delicate eye area. Here, the skin is at its thinnest as there are no sebaceous glands to produce natural oils, so it’s important to keep this area hydrated and protected all day long.

Step 10: Moisturiser

Lastly, select a night time moisturiser to keep those skin loving ingredients locked in, allowing you to wake to a beautifully rejuvenated complexion.

And with morning routine you can just cut the sheet mask step & exfoliate step and just add sunscreen to your routine

With Western skincare is much more simpler

Cleanser

Western don’t often use oil cleanser but rather use mi cellar water to clean their face and a normal facial cleanser afterwards

Clay/Mud mask

They tend to use more of these types of mask to drain out all the impurities and oiliness and leaving their skin nice and clean

Serum

A nice concentrate serum is often use here for specific areas and concerns such as wrinkles, fine lines or skin texture

Moisturizer

During the summer time they would use a lighter moisturizer while during the winter times they would use thicker creams to keep their skin hydrated

Eye cream

Anti aging or ingredients to reduce dark circles are often seen in a lot of eyecreams here

Sunscreen

Even though westerners like to tan a lot but they would usually apply sunscreen on their face to protect dark spots and freckles

But one thing very important for both is….LIP BALM!!  This is to keep your lips nice and moisturize

With both of this trends I’m not saying that only westerners or korean are able to use their skincare steps or beauty trend, all of us are able to incorporate in our lives even some westerners enjoy using korean skincare steps and korean enjoy western make up style. Because we are all open up and able to explore each others culture and share the beauty of it through out the world which is amazing to me.

I’ve learned so much because of media, I’m able to learn how to do different styles of make up and explore what I enjoy in, this is the perk of having new media as a place where we can search and use it in our daily lives

Minnie XOXO