Gender equality x beauty industry

Hello guys! Today I want to share with you about something that is very close to our daily life. As we all know beauty had always been a part of a womans life, wether it’s make up, fashion or lifestyle and men is left with quite limited access to these things compare to women, but now, everything is changing.


The world of beauty is a big and diverse one. There are many lotions, potions, beauty brands, up and coming cosmetic lines and the industry is simply getting bigger and bigger.

Over the past decade or so, it seems that more men have become open about using and purchasing beauty products. So much so that many beauty brands and companies have made sections featuring products solely targeted towards men.

In a society that’s said to be open-minded and equal, is this a step to equality or a step back? Should men’s products be sectioned or should brands be all-inclusive and section the products based on function and design rather than demographic?

We can see that a lot of men now is wearing makeup, no matter if they are gay or not, some people just want to cover up their acne or want to look a little bit better and there is dedinitely nothing wrong with it.

Let’s take a look at this video


According to Mintel’s latest beauty retailing report, “Consumers are moving away from traditional gender stereotypes, in part driven by the increased visibility of gender diversity. As such, the traditional gender boundaries associated with fashion and beauty trends are becoming progressively blurred.” In terms of its advice for beauty brands, it recommends a more inclusive stance to take into account the increased demand for specialist and informed beauty advice: “With young men being the most likely to agree that they value the advice of beauty bloggers



With beauty bloggers becoming more and more famous we now see a lot of men, transgender opening up about themselves and doing what they like. Before we don’t usuallt see male beauty bloggers or male wearing a lot make up but things have really change in the past several years and all of us can express ourself through the media.

Different brands such as Lush Fresh Handmade Cosmetics is a company which strives to have no gender attachment to its product range. The company focuses on sourcing the finest ingredients in the best possible way, helping those who really need it which can be seen with their charity work and campaigns.

Most recently, the hashtag #lushmen has been circulating, featuring men enjoying Lush products – not in a way that is gender-limiting or saying that men must use these products, but as a way of getting out there that men can use Lush products. Men have skin after all!

Charlotte Howe, Head of Promotional Events at Lush Cosmetics, said that, ‘Lush has never had gender-specific products and our packaged and non-packaged cosmetics are appropriate for all genders and ages. Our focus is always on creating the best possible fresh products for our customers’ needs and ensuring that our in-store and online customer experience is exemplary.

‘We are proud of our award winning customer service and hope that both Men and Women enjoy the expertise of our staff during their time on the shop floor.’

Whilst there are a tiny handful of products such as beard and facial wash as well as a breast firming cream, the products prove popular with both men and women. Kalamazoo can be used by women as a facial wash and many women consider it their favourite, whilst a lot of people who partake in sport use the breast cream to tighten and tone the skin after working out – including men.

Trends and fashion may vary, and do play a part in how we perceive certain products, but beyond that, body lotion is body lotion and works regardless of gender. Which brand you choose is often based on personal preference. It is this personal preference that is key.

Some men will only buy products labelled ‘men’ or ‘male’, and for them those products might be all they need. But some women will buy men’s products because they work and some men will buy products targeted at women because they work.

The real question is whether this personal preference has to change. Brands will continue to make the products that are popular, regardless of whether they’re labelled for one gender or another, and you should buy whichever brands work for you and what you are happy with.

Minnue XOXO

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